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Sat Sep 4 2010 |
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| title of some of the research projects are : |
| • internal knowledge research
• VOC ( voice of customer ) Research • CSM ( customer satisfaction measurement ) • PSM (personnel Satisfaction measurement ) • evaluating the satisfaction of the wholesalers from retailers • research in distribution channels in wholesalers and retailers scale • researching the effectiveness of the promotion Channels:( advertising, public relations, sell in person, direct marketing, ) • pricing research • product research (quality, packaging, brand, services &... .) • research the pavilion of the company in the industry ( geography of the product, grade of the company, ... . ) • estimating the demand curve • estimating the possibility of increase in variety of product lines and introducing new products to the market • library research • designing the marketing plan • other researches according to company's problems nature of the research type quantity research: • periodical research ( Ad test ) • observing product presence • library research • industry experts interview • opinion research • price analyzing • benchmarking • product promoting research • need and want analyzing • market structure analyzing ( competitors - customers & environment ) • quality research • focus group • individual interviews • concept test research methodology 1- quantity methods • face to face questionnaire • postal questionnaire • electronic questionnaire • telephone questionnaire 2- quality methods • deep individual interviews • deep focus group interviews • group center interviews • interviews of real registered events • Delphi Method • brainstorming • structured observations |
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