Sat Sep 4 2010
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process of training plans in REFCO:
• Determining the educational needs of business agencies
• Training programs
• Applying the training courses
• Evaluating effectiveness of training
REFCO's training courses:
• "Marketing man" course in (250 hrs) specified for business agencies and trading unions
• Complete "marketing management " course with strategic concepts ( 100 hrs)
• Customized seminars and courses
• Special seminars with individual registrations (topic of the seminars will be applied to the site of the company every season )
• One or two days seminars in business agency's places with the topics such as:




rowsMarketing cources times
1Principles of marketing and marketing management in competitive market 8
2Managing the sale's forces16
3Sale engineering with new approach8
4Professional sales 8
5 Customer relationship psychology 16
6Promotion management (advertisement - public relations & ... .)8
7Finding opportunities in marketing and sale 8
8Distribution management8
9Managing representative's activities 8
10Marketing in the service companies 8
11Roles of front desk in achieving firms goals8
12Commercial advertisement psychology 8
13Marketing research and marketing information system (MIS)8
14Sales provision8
15Advertising management8
16 Stores management 8
17International marketing 8
18Marketing strategies 8
19Managing market's changes in order to get applied in WTO (world trading organization) 8
20Customer satisfaction measurement (CSM) 8
21Principles of negotiation 16
22Brand management 8
23 Market segmentation - defining the target market 16
24Pricing management 16
25Product management 8
26Strategic plan 8
27Strategic thoughts 8
28Formation of international contract 8
29E-marketing 8
30 E-businesses WTO 8
31 Applying statistics in marketing research WTO 8
32 Export management 8
33 Communication skills and it's role in sale 16
34 Innovation and entrepreneurship 16
35Cmbracing customers 16
36Customer relationship management (CRM) 16
37 Marketing without advertisement 16


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